Nora spent six years as a buyer for a national beauty retailer, where the holiday assortment was planned in February and argued about until August. Advent calendars were the part of the calendar she looked forward to — the one product that has to be a story as well as a box.
She started writing about them publicly because the shopping advice available in October was, almost without exception, a list of links with no explanation of what a "value" claim on the front of a box is actually worth.
She writes from the buyer's side of the table: what goes into an assortment, why the last door is always the best one, and why the calendar you buy in September is a different purchase from the one you panic-buy on December 2.
How Nora works
Door math, stated plainly
Doors, contents and price belong in the same sentence. A number of doors means nothing until you know what size the thing behind each one is.
Category before brand
Chocolate, beauty, toy, drinks, refillable — pick the format that suits the person, then shop the brands inside it. That order saves more money than any coupon.
No tests, no invented numbers
We have not opened these calendars and we do not pretend to have. No scores, no invented prices, no ratings we cannot source from live retailer data.
